The team at Primitive have had a successful go at their apparel collection. So much so that they are starting to re-release some old favorites like this Iceberg t-shirt. Done up in White the image of the iceberg has both the Primitive logo and the phrase ‘Since Forever’ added to it. Get it now at [...]

This Saturday, May 12th a special Primitive Apparel x Grizzly x Diamond Supply Co. collection releases. Since the owners of all three of these companies are longtime friends, this collab came together in the most natural way. Not to mention, the artwork for this project was just begging to be done. As you probably know, [...]

After plenty of teasers and sneak peeks we finally get some concrete release information on the Primitive Half Cab. Nicknamed the ‘Cable Knit’ for it’s usage of the material on the shoe that goes with a matching beanie, the Half Cab stands out amongst other in the Vans lineup. This is due to the usgae [...]

Hoodies are always appreciated. Show your support and love for P-Rod’s SoCal shop, Primitive, thanks to more colorways of their signature script hoodie in two colorways, Maroon and Black. A simple look featuring the brand/shop’s popular logo in White, head to Primitive to get yours.

The newest collaborative project from the folks at SoCal Primitive is unveiled and not surprising it’s a skate shoe. The shop/brand has teamed up with Vans to work on the classic Half Cab. A Grey build, the shoes simple look at first glance is anything but after a closer look. Primitive went with a special [...]

Primitive’s Spring collection continues with a new run of snapbacks hitting the shop now. The California-inspired designs is featured in a few colorways, each done up in two-toned makeups. Premium duck canvas is used as the base which is coupled with a classic Green underbrim. Check the options out below and look for them to [...]

If you liked what you saw in the Primitive Spring commercial, then you’ll want to check out what their whole Spring collection is about. Here we get a good look at the whole shebang from the Southern California brand. As always tees, mostly of the graphic nature, are the focus since the LA weather rarely [...]