Some new online exclusives are coming through from HUF. Here we see the ‘Fuck It’ pack consisting of their Fuck It Snapback and the HUF Summer ’12 Fuck It Bucket. Both styles are offered in three colorways: Tiger Camo, Sahara Camo, & Granite Camo. Limited availability and now available through the HUF online store.

HUF releases the third installment of its HUF 10th Anniversary Photo Tee Series in collaboration with photographer Mike O’Meally. O’Meally was born and raised in Sydney, Australia. He began photographing skateboarding in the early nineties and moved to New York City in 1998 to work for SLAP & Thrasher Magazine. He has since worked as [...]

Here we get a more in-depth look at the HUF 420 pack releasing today online and select HUF retailers. This drop includes a variety of special 420 gear. The pack includes their Plantlife Volley, Plantlife Pocket Tank, Kristina Rose 420 Tee, Plantlife Box Tee, and three exclusive colorways of the HUF Plantlife Socks featuring custom [...]

Once again HUF is releasing a special 420 collection. Here we get a early look at the collection that will be sold at select HUF dealers and on their webstore. Special tees, caps and socks with a Green and Purple theme are no surprise. Look for this at shops like Atlas starting tomorrow.

To go along with the look at their second delivery the folks at HUF give us a new lookbook. Featuring the new gear we see the HUF crew taking to the streets of New York to shoot this latest lookbook. Highlighting the new apparel, footwear, headwear and more all in this shoot, look for the [...]

Following up on Joe Brooks tee, this month’s collaboration for HUF’s special 10th anniversary photo series goes to Lance Dawes. Dawes was raised on the skate and punk scene of 1980′s Washington DC. In 1990 he made the move west to San Francisco in order to pursue his passion as a skateboarder and photographer, and [...]

HUF is getting ready for Spring and Easter thanks to their new socks. Their very popular Plantlife graphic is used once again on new socks, done up in pastel colors for the Easter. Choose between Yellow, Pink and Blue options that will match your Easter eggs just right. Find them now at the HUF online [...]