At this year’s MAGIC trade show in Las Vegas I had the privilege to finally meet and talk to Steve Gordon also known as “RDQLUS”. I have followed RDQLUS’ work with the famed OSD cast and his own top of the line brand. I was delighted to hear that one of his biggest projects [...]
Based on the STANDARD, IVI’s Keith Hufnagel signature model, the HUF x IVI collaboration is all about quality, timeless design and attention to detail. Comprised of vintage acetates hand-picked from the archives of legendary Italian acetate developer Mazzucchelli 1849, and featuring Carl Zeiss lenses with internal AR coatings to help reduce reflection, the HUF x [...]
HUF releases the first delivery of their Summer footwear range. Along with the debut of the new low top Sutter model, included in the first drop are new styles of the Pepper Pro, Hufnagel Pro, Huf 1, Choice, Cooper, Clarence, Mateo, Morton, Genuine, and Southern models. All are now available online through HUF’s webstore.
The HUF Canada team took their first out-of-country trip down to Los Angeles, and came home with a cover and one hell of a print feature for Concrete Skateboarding Magazine #124
Using an array of captivating patterns both subtle and loud to its advantage, HUF treats us to a new batch of goods with its first summer delivery for 2013. With both feet firmly fitted in the skateboarding realm, HUF’s latest onslaught consists of must-have streetwear staples across the spectrum. Here, the much-adored plantlife pattern makes a [...]
Limited edition collaboration, available 12:01am on 04/20 at the HUF online store and at select HUF retailers worldwide. HUF and Snoop Dogg wishing you a Happy 420.
The smoker’s holiday, 4/20 is coming up and there is no person that loves that day more then Snoop Dogg. This year we see the artist teaming up with HUF on a special collaborative effort. Full details aren’t known yet but it will be available on 4.20.13 at the HUF online store and at select [...]
Check out this edition of Park Crashers as the HUF crew crashes the Active park. Featured riders: Brad Cromer, Dan Plunkett, Kevin Terpening, Peter Ramondetta, & Massimo Cavedoni.
Over the weekend streetwear heavy hitters HUF and Diamond Supply Co. released a special capsule collection. Both hailing from San Francisco they teamed up on a collaboration collection that consisted of t-shirts, hats, shoes, socks and sweatshrts. The collection released in very select stockists and online as well. Here is the entire collection. If you [...]
Two big names of skate and streetwear have teamed up. Both brand hailing from San Francisco with skate at their core this collection will probably move fast. It will be available at 12 noon, this Saturday, April 6th, at the HUF online store and at Diamond Supply Co on Fairfax in Los Angeles. Available Monday, [...]
Just in time for Easter this weekend we see new versions of the popular Plantlife sock showing up. This special “pastel pack” is now available and the perfect way to complete your Easter outfit. If you want them get them now on the HUF online store.