Hypebeast editor and fellow Bay Area creative, Luis Ruano, has a great charity program going on for the holidays. The Battle of the Bay Charity Project obviously hits home with me for many different reasons. Working in the same field, I see how product reigns supreme on a daily basis and we often times overlook the less fortunate people in the world. I also believe that people are the reason behind every product you purchase. Our recent a.d.i.d.a.s. project is just the beginning of our efforts in getting back to the importance behind the products, services and amazing creations that we see on a daily basis, the people.

Secondly, the Battle of the Bay, strikes a personal chord with me because my Grandparents were at the game in the 1989 World Series, during the earthquake. My Grandma had won the chance to buy tickets, and her and my Grandpa went to the game and sat in Section 53, up in the arctic sunny breezes of Candlestick Park’s upper decks. Grandma still has bits of concrete that crumbled as they hurried from the stadium. Of course back then, there was no cell phones so all we had was the images of burning buildings and bridges and highways collapsing for a handful of hours before we finally, to our relief, heard they had made it home safely.

If you’re fortunate enough to be able to read this website, 5 dollars won’t hurt a bit and I encourage you to donate. The money will go to a good cause, and you can win some cool products donated by some of the Bay Area’s most respected brands. Click the image below to read more about the project.

As always you can follow me on Twitter @sactownxsi if you want to talk more about anything I’m involved with.