Another incarnation of their Crossbones logo New Era 59Fifty, Johnny Cupcakes know that simple is best. Using a basic White on Red makeup, the eyelets and button are dressed up as well. Look for the cap now at Johnny Cupcakes dealers. via StrictlyFitteds

Black Scale in collaboration with the Curtains have joined forces on the Dissertation project. The efforts resulted in shirts and hoodies. To help commemorate the apparel pieces there will be a special party today to at the Black Scale store. There you will have an open Belvedere bar from 5-7pm before Curtains hits the [...]

Casio G-Shock update their incoming line of watches for the month of August, 2010. Some pre-existing themes have been re-introduced including a “Matte Black Red Eye” pack seen over less popular styles, the AW-591ML-1AJF and the G-300ML-1AJF. Two tonal “Crazy Colors” DW-6900s also enter August’s release scheme, represented by blue and [...]

Black Scale comes through with something a little more different and innovative. Rather then a regular lookbook made up of a group of photos with a common theme, they have made a video version of their lookbook. Named the Black Print they have created a visual story with their product. Look for both videos below [...]

Parra has released a couple new t-shirts under his Rockwell label. There are a total of six tees, each available in two colors through the Rockwell website. They also have some new bedsheets. via MashKulture

Benny Gold has given us a sneak peek at some upcoming New Era 59Fifty caps he has in store for his Fall lineup. It looks like the favorite “Doughboy” fitted cap is coming back in a variety of colors. Always one with attention to details we see the airplane logo added as well as contrasting [...]

Directly from Crooks & Castles we see a sneak peak at what we can expect from the brand for their Fall collection. From the brand we see the diversity and solid pieces that they are known for. Starting off from basic henleys and crewnecks. They of course have a variety of button-ups coming out with [...]

The latest from SUPER comes in its Lucia model for Fall 2010. The shades are offered in both a classic acetate frame and metal option, with each material available in a safari/gold or black/gold colorway. Italian-made with Carl Zeiss lenses, SUPER surely represents one of the top eyewear labels on the [...]