Just a wannabe trying to figure out what I want to be and writing about what i discover along the way.
San Francisco is a unique city and one of the greatest in the world by most people’s standards. Bay Area natives have their own lingo, much like rapper E40, they’re styles is a hella unique. It’s the people of The City that inspired this collaboration between 4fifteen and theFword. “Hella Local” pays tribute to the [...]
Ever since we interviewed Jeremy Sallee, designer of the Reebok Classic Jam, I’ve been wearing both the Black/Grey and Navy/Orange colorways regularly. Priced at $80 dollars, the Reebok Classic Jam is just enough heritage combined with that Two Thousand-90s attitude that has been part of the Reebok back movement with Swizz Beatz, Rick Ross and [...]
Expect an array of amazing apparel from Ambig Clothing this upcoming Spring 2013. Ambig season after season captures the essence of California with designs that represent their state. This upcoming season Ambig offers apparel that is versatile for your active lifestyle and for those just looking to be fashion forward. Ambig offers a pair of [...]
Basketball season is right around the corner for high school, college and even the NBA, so it’s no surprise to see some new basketball shoes being unveiled in the coming weeks. Reebok has brought out two of their NBA stars to introduce the newest silhouette from Reebok Hoops, the Reebok Sublite ProRise. Jason Terry and Jameer [...]
adidas Originals and adidas Soccer share a common bond in the form of the adidas Samba Classic. The Samba was created in the 1950s and has stood the test of time. Once used for indoor, outdoor, and even ice surfaces, the Samba is nearly a must-have for indoor soccer players still to this day. It [...]
Last month we got our first look at the adidas adiPower Howard 3, Dwight Howard signature shoe. Superman didn’t get a chance to play in the Olympics but we can expect him to be taking flight amongst the stars in Los Angeles as a Laker. The change in scenery for Dwight Howard means a change [...]
Reebok has been bringing back some classics thanks to the guidance of Swizz Beatz and designers like Jeremy Sallee on board. This fall they are bringing back a handful of true classics under the Reebok Classics label. One that will have sneaker enthusiasts excited is the Reebok Answer IV. Allen Iverson’s 4th signature sneaker has been [...]
Earlier this month we were lucky enough to attend the Arnette Grand Opening in Encinitas, California. Along with food, drinks, good times and access to the Transworld Surf viewing of Let’s Surf Seriously, they hooked it up with a limited edition iPhone 4/4S case. You can never have enough protection and this case has some [...]
Attending trade shows you get the chance to see brands that do it right and brands that do it wrong. Official Brand is no doubt a part of the former. Their presence has grown tremendously in the last year and they’ve got a good team of people that will ensure that keeps happening. Not to [...]
This last week, we spent some time in Las Vegas for the MAGIC/Project Trade Show. One of the highlights was the media event held by Reebok Classics that brought out some of the creative influencers that are helping bring the brand back to its previous glory from the Nineties, which include Swizz Beatz, Dominique Wilkins, [...]
Interview with RDQLUS, creator of Connoshoer
At this year’s MAGIC trade show in Las Vegas I had the privilege to finally meet and talk to Steve Gordon also known as “RDQLUS”. I have followed RDQLUS’ work with the famed OSD cast and his own top of the line brand. I was delighted to hear that one of his biggest projects [...]
Interview: Reebok Designer Jeremy Sallee
This last week, we spent some time in Las Vegas for the MAGIC/Project Trade Show. One of the highlights was the media event held by Reebok Classics that brought out some of the creative influencers that are helping bring the brand back to its previous glory from the Nineties, which include Swizz Beatz, Dominique Wilkins, [...]
Behind the Kicks: Ms. Solemate
This week I had the pleasure to chat it up with Ms. Solemate. Hailing from the fresh windy city of the Chi, Ms. Solemate has been in the sneaker community for quite some time. A very genuine and articulate female that lives and breathes this culture. She has an extensive collection of fresh kicks and [...]
Watch as Chaz Ortiz, Dave Willis and Brandon Westgate visit the world famous Yankee Stadium in epic fashion.
Following from the unveil of his single “New Slaves” and a performance on season ending Saturday Night Live, along with the sighting of all red Yeezy 2′s, Kanye West now shares the official artwork for his forthcoming album entitled Yeezus. Look for more information on this as it approaches it’s release on June 18.
Action Bronson talks about his love affair with New Balance
From Sneaker Freaker, “A few months back we spent a day with Action Bronson while he was down here in Melbourne. We were hunting through the offcuts and noticed we didn’t include the dude talk about his favourite sneakers of all time. Bronsolini fans are well aware of his love for New Balances sneakers, and [...]