Paul Rodriguez’s boutique, Primitive, has been making a name for itself for a few years now. From carrying plenty of both streetwear and footwear brands the shop has expanded it’s own personal apparel every season. For the Fall we see more new pieces in the form of graphic tees, hats, fleece, skate decks, and accessories. The background for the lookbook is the California outdoors featuring P-Rod, Torrey Pudwill, Shay Maria, and others. Look for the brands new assortment in shop and online starting this weekend.