Air Jordan 2011 Unveiling at All-Star


Although we just shared with you the Jordan Brand takeover experience at the Footaction Culver City we wanted to make sure you saw what they had in store for the new Air Jordan 2011. The new signature shoe from the brand it has recently been seen on court on D.Wade’s feet and will now be available to you for courtside duties as well. The general first run of the shoe includes three colorways; Black based along with two All-Star based colorways, of which the Red “Eastern Conference” version will be seen on Wade’s feet during the All-Star game. The shoe itself was created with the assistance of MJ and built ultimately with Wade as the main focus. As the signature shoe, only the best and most premium of materials are used on this Jordan. This includes the interchangeable midsole options. Are you quick or explosive? Whatever you feeling you want is attained through the Red or Blue midsole options.

Along with those shoes we also see a huge display centered in the store showing off the shoes detailing and focusing on the Red and Blue add-ons. and the bases along with the Zoom Air or  3/4 length Air unit. Other noticeable changes to the store include special signage and displays. Set off to the right of the entrance we see a special wall of the various colorways added. Centered in this group we see some special versions of the shoe, one design built on a White patent leather base. These Air Jordan 2011’s have Red on the midsole and accents on the right shoe with the left shoe having Blue accents. Along with these are a special package that includes headphones from Skullcandy. Check out what Jordan Brand has designed around the Air Jordan 2011 below and see it firsthand at Footaction Culver City.

6000 Sepulveda Boulevard
Culver City, CA 90230


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