Dropping right now from Electric is the G.Seven Polarized for project BLUE.  The latest style from the crew @ Electric, the G.Seven incorporates a custom snap lock hinge, glare reducing polarized lenses and a classic wrap fit to keep everything in check.

The project BLUE initiative is a collaboration between leading brands in the surf industry, where a portion of the proceeds from products sold go to support the oceanic-focused non-profit organizations under the SIMA Environmental Fund.  All of Electric’s polarized sunglasses are a part of project BLUE.The other brands currently in the project BLUE family include Billabong, DAKINE, Famous Wax, Nixon and O’Neill. Look good and support the environment.  It’s a win-win.

Check out the movement now at www.betruetoblue.com